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Chevron National Business Conference
The company's retail gasoline dispatching department was launching a computerized ordering system - something radically different from the past phone/fax methods. It needed a dramatic, yet clear booth display and supporting collateral to get the message out to dealers and jobbers.
Chevron dealers and jobbers from across the country meet every other year. When a new initiative is announced, this convention is where its done. We were asked to create buzz via a display and colleteral to get these retailers and wholesalers to sign on to a new online communications service called the Chevron Retailers Alliance. It was eASY.
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