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PUBLICATIONS
Client: Chevron
Project: The company’s marketing department wanted a way to let its audience of 8,000 dealers and jobbers (wholesalers) nationwide about new initiatives, ad campaigns, community relations programs and peer marketing efforts. We were selected to design, write and edit this 4-color, 16-page quarterly magazine.
Client: American Heart Association, California Affiliate
Project: As a cost-cutting move, our client had to combine (and eliminate) 26 separate AHA chapter newsletters for volunteers into one for the entire state. We created three separate 2-page inserts for the local chapters surrounded by 12 pages of common content. Our writing, editing and design solution solved the clients problem and we all were awarded an Addy for best Public Relations project in our initial year.
Client: eFoundation
Project: ChevronTexaco was making its largest IT investment ever - an enterprise software and hardware conversion to SAP. The changeover affected 1,600 business users on a daily basis. We needed to keep these key employees aware of what the change would mean to them. The eNews helped smooth that process leading up to Go Live.
Client: Manzanita Creek Winery
Project: Design and write an initial publication for a small, award-winning winery’s regular customers and website visitors. The piece needed to further brand value and unpretentious image by being informative about the winery and its winemakers, while being a fun read. The name we chose, Up the Creek, sets just the right tone.
Client: Montessori De Terra Linda (private school)
Project: Write a newsletter article for Marin County Parents of Multiples Club seeking help in picking a preschool for their twins (or triplets). With the high number of multiple births in the county, this is a hot topic. This article was edited for a larger audience on the website, Associated Content.
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