ASENZ360 sites

To see online examples of successful ASENZ360 e-commerce sites, click on the examples below:

Time Warner Cable – San Antonio,TX – www.twc-sa.com

Client Need: Time Warner Cable’s nationally managed website was not flexible enough to be easily or quickly used for local marketing campaigns. However, Time Warner needed a site that would allow them to capture customer profiles from contest entries and other promotions in order to build their local San Antonio market database. That data could be later queried and exported for cross-selling opportunities.

ASENZ360 Solution: ASENZ360 was used to create a sub-site devoted exclusively to the company’s online promotions. It gave the Time Warner Cable marketing department the ability to quickly upload a promotion that could capture a relevant slice of customer data upon sign in. When a customer enters, his/her information goes directly into the custom-configured database. What's more, the data is available immediately for email blasts, cross-selling promotions or for marketing research.

The bottom line: The easy, flexible nature of ASENZ360 gives Time Warner Cable’s marketing department a strategic, powerful and configurable web-based tool kit to capture, segment and export customer responses for proactive marketing campaigns.

Unity Church of San Antonio – www.unityofsa.org

Client Need: When the Unity Church’s volunteer webmaster left, the site became dated, and messages were left unsent. Yet, the administration of this active non-profit had to manage numerous volunteers, a myriad of events, and the constant need to keep the membership involved and informed -- all on a very limited budget. Their existing website was a simple on-line brochure, and most of their communications budget was spent on printing costs.

ASENZ360 Solution: ASENZ360 provided Unity Church a centralized communications hub that pulled information from its member database. The website is now used to promote events and programs, handle registration and send out a weekly branded electronic newsletter. Non-technical volunteers using WebGenius’ Message Center and Commerce Center are able to do all of this with no html skills whatsoever. Coming up next is an online bookstore.

The bottom line: With ASENZ360, the church has not only dramatically reduced its print expenses, but effectively uses its on-line tools to maintain a detailed member database on, publish announcements of its many events and activities, and push timely news to further encourages participation and build membership.

Play to Score – www.playtoscore.com

Client Need: Play to Score is a small designer/retailer of urban hip-hop fashion. As a start-up with a very limited marketing budget, the owners (one a pro basketball player) recognized that an online store would allow them to sell to a far wider market than a brick and mortar retail outlet. Given the fickle fashion tastes of their youthful consumers and the ever-evolving clothing fads to meet them, Play to Score realized, too, that it would need a nible retail online sysatem. It would be much simpler, and cheaper, to change a web site catalog than a store’s physical inventory. With WebGenius’ simple online Image Center and Site Center content modules, the admittedly “low-tech” owners were able to update their web inventory with ease.

ASENZ360 Solution: Play to Score launched using the full e-commerce and e-marketing suite from ASENZ360. Today without any outside technical assistance, the owners catalog and upload photos and descriptions of a wide range of up-to-the-minute men’s, women’s and children’s fashions. They produce and email weekly promotional coupons for customers, announce local Play to Score fashion shows and even promote model search events.

The bottom line: This local, start up business now sells their urban hip-hop fashion around globe. Sales have exceeded their expectations and are growing.

The Biz Centre – Wellington, New Zealand – www.thebizcentre.co.nz

Client Need: On behalf of the New Zealand government, The Biz Centre assess, manages and delivers all enterprise training contracts for small business in the greater Wellington area (the nation’s capital). The Biz Centre needed a simple, centralized system to market a variety of regional development programs and promote attendance at area chamber of commerce programs.

ASENZ360 Solution: With ASENZ360, The Biz Centre now has a complete online marketing system, including program promotion and event registration. An integrated member database provides a comprehensive view of all registrant activities and is used to report on training program assessments and monitor performance.

The bottom line: In addition to complying with government reporting regulations, The Biz Centre has used its new online marketing capability to grow event attendances and program registrations by over 200% within the first six months.

For a free, no-obligation discussion how WebGenius™ can help you grow your business, call 415-499-1403. Or email Norm Levin (norm@primeroad.com) or Hal Josephson (hal@primeroad.com)